71The following appeared in a memorandum from the new president of the Patriot car manufacturing company.

　　In the past, the body styles of Patriot cars have been old-fashioned, and our cars have not sold as well as have our competitors cars. But now, since many regions in this country report rapid increases in the numbers of newly licensed drivers, we should be able to increase our share of the market by selling cars to this growing population. Thus, we should discontinue our oldest models and concentrate instead on manufacturing sporty cars. We can also improve the success of our marketing campaigns by switching our advertising to the Youth Advertising agency, which has successfully promoted the countrys leading soft drink.

　　72The following appeared in a memorandum from the owner of Armchair Video, a chain of video rental stores.

　　Because of declining profits, we must reduce operating expenses at Armchair Videos ten video rental stores. Raising prices is not a good option, since we are famous for our special bargains. Instead, we should reduce our operating hours. Last month our store in downtown Marston reduced its hours by closing at 6:00 P.M. rather than 9:00 P.M. and reduced its overall inventory by no longer stocking any film released more than two years ago. Since we have received very few customer complaints about these new policies, we should now adopt them at all other Armchair Video stores as our best strategies for improving profits.

　　73In each city in the region of Treehaven, the majority of the money spent on government-run public school education comes from taxes that each city government collects. The regions cities differ, however, in the value they place on public education. For example, Parson City typically budgets twice as much money per year as Blue City does for its public schools ― even though both cities have about the same number of residents. It seems clear, therefore, that Parson City residents care more about public school education than do Blue City residents.

　　74The following appeared in a letter to the Grandview City Council from a local business leader.

　　During last years severe drought, when the water supply in the Grandview city reservoir fell to an extremely low level, the city council imposed much more rigid water-rationing rules. But just after these rules were imposed, industrial growth in the area declined. This clearly shows that the new rationing rules have hurt industry in Grandview. Therefore, to promote the health of the local economy, the city council should now stop water rationing.

　　75The following appeared in a magazine article about planning for retirement.

　　Because of its spectacular natural beauty and consistent climate, Clearview should be a top choice for anyone seeking a place to retire. As a bonus, housing costs in Clearview have fallen significantly during the past year, and real estate taxes remain lower than those in neighboring towns. Nevertheless, Clearviews mayor promises many new programs to improve schools, streets, and public services. Retirees in Clearview can also expect excellent health care as they grow older, since the number of physicians in the area is far greater than the national average.

　　76The following appeared in a brochure promoting the purchase of local franchises for a national chain of gyms.

　　Now is the time to invest in a Power-Lift Gym franchise so that you can profit from opening one of our gyms in your town. Consider the current trends: Power-Lift Gyms are already popular among customers in 500 locations, and national surveys indicate increasing concern with weight loss and physical fitness. Furthermore, last years sales of books and magazines on personal health totaled more than $50 million, and purchases of home exercise equipment almost doubled. Investing now in a Power-Lift Gym franchise will guarantee a quick profit.

　　77The following appeared in a memorandum from the president of Hyper-Go Toy Company.

　　Last year, sales of our Fierce Fighter toy airplane declined sharply, even though the toy had been a top seller for three years. Our customer surveys show that parents are now more worried about youthful violence and are concerned about better education for their children. Therefore, to maintain profits we should discontinue all our action toys and focus exclusively on a new line of educational toys. Several other toy companies have already begun marketing educational toys and report sales increases last year of 200 percent. And since the average family income is growing, sales of new Hyper-Go toys should also increase.

　　78The following appeared in a memorandum from a vice president of the Megamart department store chain.

　　For the third year in a row, the average household income in our country has risen significantly. That prosperity means that families are likely to be spending more time and money on leisure activities. Megamart stores should therefore concentrate on enlarging and promoting its line of products typically used in leisure activities: athletic and outdoor equipment, televisions, gourmet cooking equipment, and luggage and travel accessories.

　　79The following appeared in an article in a magazine for writers.

　　A recent study showed that in describing a typical days conversation, people make an average of 23 references to watching television and only 1 reference to reading fiction. This result suggests that, compared with the television industry, the publishing and bookselling industries are likely to decline in profitability. Therefore, people who wish to have careers as writers should acquire training and experience in writing for television rather than for print media.

　　80The following appeared in the editorial section of a student newspaper.

　　In a recent survey, most students who were studying beginning Russian gave higher course-evaluation ratings to classes taught by non-native Russian speakers than to classes taught by native Russian speakers. The reason that the non-native speakers were better teachers of Russian is easy to see: the non-native speakers learned Russian later in life themselves, and so they have a better understanding of how the language can be taught effectively. Therefore, in order to improve instruction for all languages and also save money, our university should hire non-native speakers as language instructors instead of trying to find and recruit native speakers.

　　81在過去五年從Hooper大學(xué)畢業(yè)的所有學(xué)生中，自然科學(xué)專業(yè)的畢業(yè)生在畢業(yè)一年內(nèi)找到固定工作的人數(shù)要多于社會科學(xué)的畢業(yè)生。在一次對于Hooper大學(xué)最近的畢業(yè)生的調(diào)查中，多數(shù)自然科學(xué)專業(yè)的學(xué)生說他們認(rèn)為Hooper大學(xué)自然科學(xué)學(xué)科的聲望在他們找工作的過程中起到了極大的作用。相比之下，找到固定工作的社會科學(xué)畢業(yè)生則把他們的成功歸因于他們自己的能動性。因此，為保證社科畢業(yè)生找到固定工作，Hooper大學(xué)應(yīng)該提供的社科課程并雇傭一些已經(jīng)在社科領(lǐng)域獲得全國聲譽的新教員。

　　82盡管Coleville市有很大比例的商業(yè)去年失敗了，居住在Coleville市的人們應(yīng)該記住這一事實：Coleville地區(qū)在過去三年中吸引了大量的新商業(yè)。眾所周知平均而言，新商業(yè)比有一定歷史的行業(yè)更容易失敗，因此去年的商業(yè)失敗不應(yīng)該被看作是經(jīng)濟(jì)狀況變壞的跡象。相反，很多分析家把一個地區(qū)商業(yè)中的大量新公司的存在看作是經(jīng)濟(jì)健康的標(biāo)志。因此Coleville市的經(jīng)濟(jì)狀況是良好的。

　　83 Better Bran的銷量在最近幾年下降了，領(lǐng)導(dǎo)層現(xiàn)已查明了原因。首先，Better Bran是一種含糖量較高的麥片，最近的研究發(fā)現(xiàn)，多數(shù)消費者說他們關(guān)注早餐麥片中所添加的糖的量。其次，Better Bran的價格在過去三年上漲了5%。因此，為增加公司的利潤我們應(yīng)該減少Better Bran中的含糖量并降低其價格。

　　84在州長Riedeburg在位的三年中，她證明了自己是一個合格的領(lǐng)導(dǎo)者。自從她就任以后，犯罪減少了，每年創(chuàng)造的就業(yè)機(jī)會數(shù)量翻了一番，選擇在本州居住的人數(shù)也增加了。如果她再次當(dāng)選，這種趨勢很可能將會繼續(xù)下去。而且，Riedeburg承諾說要采取措施使大公司留在這里，從而為新居民提供就業(yè)機(jī)會。任何目睹了Riedeburg工作成就的人都會認(rèn)為她是州長的最佳人選。

　　85由于對我們生產(chǎn)的汽車的需求預(yù)計將有飛速增長，我們需要盡快開設(shè)一處新的制造工廠以保持繁榮。我們的市場計劃指出有8千萬人將要買我們的車，而我們現(xiàn)有的工廠只能生產(chǎn)4千萬輛。新的工廠可以部分時間運轉(zhuǎn)，讓我們現(xiàn)有工廠的職工輪班工作，直到新的員工被培訓(xùn)出來。一家大型飛機(jī)制造公司在五年前開設(shè)了新工廠的時候使用了這種非全日輪班策略，取得了極大的成功。

　　86為使鬧市區(qū)中央廣場吸引的觀光者并回復(fù)該廣場以前的繁榮，我們市應(yīng)該禁止在那里玩滑板，讓滑板愛好者使用Monroe公園地區(qū)活動。在中央廣場，人們唯一可以看到的就是玩滑板的人，廢棄物和損毀的公物使廣場失去了往日的吸引力。在最近一次對鬧市區(qū)商戶的調(diào)查中，大多數(shù)人都支持禁止在廣場玩滑板。顯然，在中央廣場禁止滑板將會使該地區(qū)成為人們可以聚集起來娛樂和休閑的場所。

　　87為促進(jìn)本市的經(jīng)濟(jì)增長，市民應(yīng)該對州政府關(guān)于建造直接連接郊區(qū)和市中心的新高速路的提案投贊成票。到市中心的直接連接將使中心商業(yè)區(qū)的貨運更加頻繁，從而中心區(qū)的零售商就不會再斷貨，市內(nèi)的生產(chǎn)商也不會受到材料短缺的影響。繁榮的商業(yè)將會從整個州吸引合格的工人，工人可以利用新的高速路在本市上班。除了這些好處，上百的工人將被雇傭修筑這條道路，進(jìn)一步促進(jìn)地方經(jīng)濟(jì)。

　　88我們的新計劃將幫助我們更好地保護(hù)員工避免有毒化學(xué)物質(zhì)的影響：我們在每一件安全服上安裝了報警裝置，當(dāng)安全服被刺穿時在總監(jiān)控室將會發(fā)出警報。監(jiān)控室將會通知值班經(jīng)理，他將采取必要步驟來保證員工的安全。除了這些顯而易見的安全方面的好處，第一反應(yīng)時間將會保證最小的工作停頓，從而帶來工人效率和公司利潤的提高。

　　89十年前，作為一項綜合城市改造項目的一部分，Transopolis市為了工業(yè)用途在快速路旁邊改造了一大片嚴(yán)重低于標(biāo)準(zhǔn)的住房。隨后，那里建立了若干工廠，犯罪率降低了，全市資產(chǎn)稅收入增加。為進(jìn)一步使城市重新繁榮，我們應(yīng)該在城市另一側(cè)的正在衰落的居住區(qū)采取類似的行動。由于現(xiàn)有鄰近社區(qū)的一些住宅和公寓無人居住，這一行動產(chǎn)生的搬遷戶的住所將有所保障。

　　90市學(xué)校委員會成員不應(yīng)該再次當(dāng)選，因為他們不關(guān)心在我們地區(qū)學(xué)校促進(jìn)藝術(shù)教育的質(zhì)量。舉例而言，參加高中戲劇俱樂部的學(xué)生數(shù)量逐漸下降，今年校委拒絕與戲劇指導(dǎo)續(xù)約，盡管他以其原創(chuàng)劇作獲得過很多獎項。同時，高中預(yù)算中超過三十萬元用于體育項目，橄欖球總教練現(xiàn)在是全部教員中薪水最高的人。

　　71The following appeared in a memorandum from the new president of the Patriot car manufacturing company.

　　In the past, the body styles of Patriot cars have been old-fashioned, and our cars have not sold as well as have our competitors cars. But now, since many regions in this country report rapid increases in the numbers of newly licensed drivers, we should be able to increase our share of the market by selling cars to this growing population. Thus, we should discontinue our oldest models and concentrate instead on manufacturing sporty cars. We can also improve the success of our marketing campaigns by switching our advertising to the Youth Advertising agency, which has successfully promoted the countrys leading soft drink.

　　72The following appeared in a memorandum from the owner of Armchair Video, a chain of video rental stores.

　　Because of declining profits, we must reduce operating expenses at Armchair Videos ten video rental stores. Raising prices is not a good option, since we are famous for our special bargains. Instead, we should reduce our operating hours. Last month our store in downtown Marston reduced its hours by closing at 6:00 P.M. rather than 9:00 P.M. and reduced its overall inventory by no longer stocking any film released more than two years ago. Since we have received very few customer complaints about these new policies, we should now adopt them at all other Armchair Video stores as our best strategies for improving profits.

　　73In each city in the region of Treehaven, the majority of the money spent on government-run public school education comes from taxes that each city government collects. The regions cities differ, however, in the value they place on public education. For example, Parson City typically budgets twice as much money per year as Blue City does for its public schools ― even though both cities have about the same number of residents. It seems clear, therefore, that Parson City residents care more about public school education than do Blue City residents.

　　74The following appeared in a letter to the Grandview City Council from a local business leader.

　　During last years severe drought, when the water supply in the Grandview city reservoir fell to an extremely low level, the city council imposed much more rigid water-rationing rules. But just after these rules were imposed, industrial growth in the area declined. This clearly shows that the new rationing rules have hurt industry in Grandview. Therefore, to promote the health of the local economy, the city council should now stop water rationing.

　　75The following appeared in a magazine article about planning for retirement.

　　Because of its spectacular natural beauty and consistent climate, Clearview should be a top choice for anyone seeking a place to retire. As a bonus, housing costs in Clearview have fallen significantly during the past year, and real estate taxes remain lower than those in neighboring towns. Nevertheless, Clearviews mayor promises many new programs to improve schools, streets, and public services. Retirees in Clearview can also expect excellent health care as they grow older, since the number of physicians in the area is far greater than the national average.

　　76The following appeared in a brochure promoting the purchase of local franchises for a national chain of gyms.

　　Now is the time to invest in a Power-Lift Gym franchise so that you can profit from opening one of our gyms in your town. Consider the current trends: Power-Lift Gyms are already popular among customers in 500 locations, and national surveys indicate increasing concern with weight loss and physical fitness. Furthermore, last years sales of books and magazines on personal health totaled more than $50 million, and purchases of home exercise equipment almost doubled. Investing now in a Power-Lift Gym franchise will guarantee a quick profit.

　　77The following appeared in a memorandum from the president of Hyper-Go Toy Company.

　　Last year, sales of our Fierce Fighter toy airplane declined sharply, even though the toy had been a top seller for three years. Our customer surveys show that parents are now more worried about youthful violence and are concerned about better education for their children. Therefore, to maintain profits we should discontinue all our action toys and focus exclusively on a new line of educational toys. Several other toy companies have already begun marketing educational toys and report sales increases last year of 200 percent. And since the average family income is growing, sales of new Hyper-Go toys should also increase.

　　78The following appeared in a memorandum from a vice president of the Megamart department store chain.

　　For the third year in a row, the average household income in our country has risen significantly. That prosperity means that families are likely to be spending more time and money on leisure activities. Megamart stores should therefore concentrate on enlarging and promoting its line of products typically used in leisure activities: athletic and outdoor equipment, televisions, gourmet cooking equipment, and luggage and travel accessories.

　　79The following appeared in an article in a magazine for writers.

　　A recent study showed that in describing a typical days conversation, people make an average of 23 references to watching television and only 1 reference to reading fiction. This result suggests that, compared with the television industry, the publishing and bookselling industries are likely to decline in profitability. Therefore, people who wish to have careers as writers should acquire training and experience in writing for television rather than for print media.

　　80The following appeared in the editorial section of a student newspaper.

　　In a recent survey, most students who were studying beginning Russian gave higher course-evaluation ratings to classes taught by non-native Russian speakers than to classes taught by native Russian speakers. The reason that the non-native speakers were better teachers of Russian is easy to see: the non-native speakers learned Russian later in life themselves, and so they have a better understanding of how the language can be taught effectively. Therefore, in order to improve instruction for all languages and also save money, our university should hire non-native speakers as language instructors instead of trying to find and recruit native speakers.

　　81在過去五年從Hooper大學(xué)畢業(yè)的所有學(xué)生中，自然科學(xué)專業(yè)的畢業(yè)生在畢業(yè)一年內(nèi)找到固定工作的人數(shù)要多于社會科學(xué)的畢業(yè)生。在一次對于Hooper大學(xué)最近的畢業(yè)生的調(diào)查中，多數(shù)自然科學(xué)專業(yè)的學(xué)生說他們認(rèn)為Hooper大學(xué)自然科學(xué)學(xué)科的聲望在他們找工作的過程中起到了極大的作用。相比之下，找到固定工作的社會科學(xué)畢業(yè)生則把他們的成功歸因于他們自己的能動性。因此，為保證社科畢業(yè)生找到固定工作，Hooper大學(xué)應(yīng)該提供的社科課程并雇傭一些已經(jīng)在社科領(lǐng)域獲得全國聲譽的新教員。

　　82盡管Coleville市有很大比例的商業(yè)去年失敗了，居住在Coleville市的人們應(yīng)該記住這一事實：Coleville地區(qū)在過去三年中吸引了大量的新商業(yè)。眾所周知平均而言，新商業(yè)比有一定歷史的行業(yè)更容易失敗，因此去年的商業(yè)失敗不應(yīng)該被看作是經(jīng)濟(jì)狀況變壞的跡象。相反，很多分析家把一個地區(qū)商業(yè)中的大量新公司的存在看作是經(jīng)濟(jì)健康的標(biāo)志。因此Coleville市的經(jīng)濟(jì)狀況是良好的。

　　83 Better Bran的銷量在最近幾年下降了，領(lǐng)導(dǎo)層現(xiàn)已查明了原因。首先，Better Bran是一種含糖量較高的麥片，最近的研究發(fā)現(xiàn)，多數(shù)消費者說他們關(guān)注早餐麥片中所添加的糖的量。其次，Better Bran的價格在過去三年上漲了5%。因此，為增加公司的利潤我們應(yīng)該減少Better Bran中的含糖量并降低其價格。

　　84在州長Riedeburg在位的三年中，她證明了自己是一個合格的領(lǐng)導(dǎo)者。自從她就任以后，犯罪減少了，每年創(chuàng)造的就業(yè)機(jī)會數(shù)量翻了一番，選擇在本州居住的人數(shù)也增加了。如果她再次當(dāng)選，這種趨勢很可能將會繼續(xù)下去。而且，Riedeburg承諾說要采取措施使大公司留在這里，從而為新居民提供就業(yè)機(jī)會。任何目睹了Riedeburg工作成就的人都會認(rèn)為她是州長的最佳人選。

　　85由于對我們生產(chǎn)的汽車的需求預(yù)計將有飛速增長，我們需要盡快開設(shè)一處新的制造工廠以保持繁榮。我們的市場計劃指出有8千萬人將要買我們的車，而我們現(xiàn)有的工廠只能生產(chǎn)4千萬輛。新的工廠可以部分時間運轉(zhuǎn)，讓我們現(xiàn)有工廠的職工輪班工作，直到新的員工被培訓(xùn)出來。一家大型飛機(jī)制造公司在五年前開設(shè)了新工廠的時候使用了這種非全日輪班策略，取得了極大的成功。

　　86為使鬧市區(qū)中央廣場吸引的觀光者并回復(fù)該廣場以前的繁榮，我們市應(yīng)該禁止在那里玩滑板，讓滑板愛好者使用Monroe公園地區(qū)活動。在中央廣場，人們唯一可以看到的就是玩滑板的人，廢棄物和損毀的公物使廣場失去了往日的吸引力。在最近一次對鬧市區(qū)商戶的調(diào)查中，大多數(shù)人都支持禁止在廣場玩滑板。顯然，在中央廣場禁止滑板將會使該地區(qū)成為人們可以聚集起來娛樂和休閑的場所。

　　87為促進(jìn)本市的經(jīng)濟(jì)增長，市民應(yīng)該對州政府關(guān)于建造直接連接郊區(qū)和市中心的新高速路的提案投贊成票。到市中心的直接連接將使中心商業(yè)區(qū)的貨運更加頻繁，從而中心區(qū)的零售商就不會再斷貨，市內(nèi)的生產(chǎn)商也不會受到材料短缺的影響。繁榮的商業(yè)將會從整個州吸引合格的工人，工人可以利用新的高速路在本市上班。除了這些好處，上百的工人將被雇傭修筑這條道路，進(jìn)一步促進(jìn)地方經(jīng)濟(jì)。

　　88我們的新計劃將幫助我們更好地保護(hù)員工避免有毒化學(xué)物質(zhì)的影響：我們在每一件安全服上安裝了報警裝置，當(dāng)安全服被刺穿時在總監(jiān)控室將會發(fā)出警報。監(jiān)控室將會通知值班經(jīng)理，他將采取必要步驟來保證員工的安全。除了這些顯而易見的安全方面的好處，第一反應(yīng)時間將會保證最小的工作停頓，從而帶來工人效率和公司利潤的提高。

　　89十年前，作為一項綜合城市改造項目的一部分，Transopolis市為了工業(yè)用途在快速路旁邊改造了一大片嚴(yán)重低于標(biāo)準(zhǔn)的住房。隨后，那里建立了若干工廠，犯罪率降低了，全市資產(chǎn)稅收入增加。為進(jìn)一步使城市重新繁榮，我們應(yīng)該在城市另一側(cè)的正在衰落的居住區(qū)采取類似的行動。由于現(xiàn)有鄰近社區(qū)的一些住宅和公寓無人居住，這一行動產(chǎn)生的搬遷戶的住所將有所保障。

　　90市學(xué)校委員會成員不應(yīng)該再次當(dāng)選，因為他們不關(guān)心在我們地區(qū)學(xué)校促進(jìn)藝術(shù)教育的質(zhì)量。舉例而言，參加高中戲劇俱樂部的學(xué)生數(shù)量逐漸下降，今年校委拒絕與戲劇指導(dǎo)續(xù)約，盡管他以其原創(chuàng)劇作獲得過很多獎項。同時，高中預(yù)算中超過三十萬元用于體育項目，橄欖球總教練現(xiàn)在是全部教員中薪水最高的人。