An Advertisement

　　Describe an advertisement that you think is successful.

　　You should say:

　　what is advertised

　　what the advertisement contains

　　what kinds of people would be interested in

　　and explain why you think this advertisement works well.

　　Part 3

　　The Nature of Advertising

　　What are some examples of places where we often see advertisements?

　　Why do you think many advertisements use good-looking people ?

　　The influence of advertisements

　　What are the different kinds of advertising?

　　What kind of advertising is most common in China?

　　What are the ways in which advertisements catch the attention of viewers?

　　Is advertising on the internet very influential?

　　How do advertisements attract the attention of people?

　　What is the purpose of advertising? = Why do companies spend money on advertising?

　　What kinds of advertisements are most attractive to children ?

　　Do you think advertisements are a good or bad influence on children?

　　Do you think advertisements actually influence people to buy things ?

　　Do overseas advertisements used in, or adapted for use in China affect Chinese culture and values?

　　Controls on Advertisements

　　Does the Chinese government control advertisements in any way?

　　What should happen to those people or companies who engage in false advertising?

　　Do you think there should be controls on advertising, for example cigarette and alcohol advertising?

　　An Advertisement

　　Describe an advertisement that you think is successful.

　　You should say:

　　what is advertised

　　what the advertisement contains

　　what kinds of people would be interested in

　　and explain why you think this advertisement works well.

　　Part 3

　　The Nature of Advertising

　　What are some examples of places where we often see advertisements?

　　Why do you think many advertisements use good-looking people ?

　　The influence of advertisements

　　What are the different kinds of advertising?

　　What kind of advertising is most common in China?

　　What are the ways in which advertisements catch the attention of viewers?

　　Is advertising on the internet very influential?

　　How do advertisements attract the attention of people?

　　What is the purpose of advertising? = Why do companies spend money on advertising?

　　What kinds of advertisements are most attractive to children ?

　　Do you think advertisements are a good or bad influence on children?

　　Do you think advertisements actually influence people to buy things ?

　　Do overseas advertisements used in, or adapted for use in China affect Chinese culture and values?

　　Controls on Advertisements

　　Does the Chinese government control advertisements in any way?

　　What should happen to those people or companies who engage in false advertising?

　　Do you think there should be controls on advertising, for example cigarette and alcohol advertising?