Sony

　　索尼

　　Back in Japanese hands

　　管理權(quán)重回日本人手里

　　Kazuo Hirai s new strategy gives Sony s business ablurry future

　　平井一夫的新策略讓索尼的商業(yè)未來變得模糊

　　IT IS too much to expect one man single-handedly to rescue Sony, the Japanese firm whichformerly made world-beating electronic products but is now almost as well-known formaking losses.

　　索尼，這間曾經(jīng)制造過世界一流電子產(chǎn)品的日本公司，但現(xiàn)在，制造虧損的能力幾乎同樣出名。期望有人能用一己之力拯救索尼，但這期望過高了。

　　Even so, Kazuo Hirai, who unveiled his outlook for the company on April 12th less than afortnight after taking its management back into Japanese hands, has had a tumultuousstart。

　　即使這樣，平井一夫還是在困難中啟航。在4月12日，距離公司的管理大權(quán)回到日本人的手里才兩周不到，他就公布了對于公司前途的展望。

　　On April 10th the company predictedit would lose 520 billion yen in the fiscal year that ended on March 31st, the biggest loss in its65-year history.

　　4月10號，公司預(yù)計，截止到3月31號為止，公司的年度財政將虧損5200億日元，是索尼65年來最大的虧損。

　　The new forecast, twice as bad as had been expected as recently as February, clobberedits shares, which have fallen by 40% in a year.

　　這份最新財政預(yù)測是最近在二月所預(yù)測的虧損的兩倍，這使其股價繼一年內(nèi)跌了40%后，再次遭受重挫。

　　The increased losses stemmed largely from an accounting charge:

　　不斷增加的虧損大部分來源于一項會計費用：

　　in the company s fourth consecutive year of red ink, Sony decided it could no longer carry taxlosses as an asset.

　　在公司連續(xù)四年虧損后，索尼決定不再將稅收損失作為一項資產(chǎn)。

　　The news hit me hard, Mr Hirai admitted.

　　平井先生承認(rèn)，這消息打擊了我。

　　But paper losses aside, the underlying electronics business is also bleeding money.

　　但除去賬面的損失，基礎(chǔ)的電子業(yè)務(wù)也是出血的錢。

　　Mr Hirai laid out aggressive targets to improve performance, though he offered fewconcrete ideas on how to achieve them.

　　平井先生設(shè)定了具有挑戰(zhàn)性的目標(biāo)去提升業(yè)績，可是他在怎樣完成這些目標(biāo)上幾乎沒有提出什么新的具體想法。

　　Interestingly, he named three products as core to Sony:

　　有趣的是，他指定三項產(chǎn)品作為索尼的核心部分：

　　digital imaging, including cameras; gaming; and mobile phones.

　　包括照相機在內(nèi)的數(shù)字圖像;游戲以及移動電話。

　　Conspicuous by their absence were televisions.

　　引人注目的是他們在電視機業(yè)務(wù)上的缺失。

　　They are not just a problem for Sony, which has lost money on the business for eight years.

　　索尼已經(jīng)在電視機業(yè)務(wù)持續(xù)虧損了8年，電視機業(yè)務(wù)已經(jīng)不僅是索尼的問題了。

　　Sharp and Panasonic, its two main Japanese rivals, are also likely to lose money on TVs thisyear, as well as on other parts of their electronic businesses.

　　索尼在日本的兩個主要競爭對手，夏普跟松下，今年也很可能在電視業(yè)務(wù)上遭受虧損，它們其他的電子業(yè)務(wù)也一樣遭受虧損。

　　What makes televisions such a millstone for these firms is that none has the guts to exit thebusiness completely;

　　讓電視機業(yè)務(wù)成為這些公司的一個沉重負(fù)擔(dān)的原因是，沒有一間公司有勇氣完全退出此業(yè)務(wù)，

　　nor are they aggressively revamping it.

　　也沒有人對此業(yè)務(wù)進(jìn)行積極的改進(jìn)。

　　Instead they lean towards what Yoshiharu Izumi of J.P. Morgan, a securities firm, callsmanaged decline.

　　相反，他們傾向于接受證劵公司摩根大通Yoshiharu Izumi所形容的可控的衰退。

　　Mr Hirai had already announced that Sony s TV production goal would be halved, from 40munits to 20m.

　　平井先生已經(jīng)宣布索尼電視機目標(biāo)產(chǎn)量將會減半，從4千萬臺減到2千萬臺。

　　There was little to suggest he has any higher hope for TVs than to turn a profit in the yearending March 2023.

　　并沒有跡象表明，他對已經(jīng)在2023年3月末實現(xiàn)轉(zhuǎn)虧為盈的電視機業(yè)務(wù)有更高的期望。

　　However, he left open the possibility of alliances with other Japanese television makers:

　　盡管如此，他仍保持著和其他的日本電視機制造商聯(lián)合一起的可能性，因為自從上個月夏普將部分業(yè)務(wù)賣給了蘋果的主要供應(yīng)商

　　talk of such co-operation has grown since Sharp was part-sold to Taiwan s Hon Hai, Apple smain supplier, last month.

　　臺灣的鴻海集團(tuán)后，對類似的合作談?wù)摰迷絹碓蕉唷?/p>

　　Analysts hope that, being Japanese, Mr Hirai will have more success than his Welsh-bornpredecessor, Sir Howard Stringer, in uniting Sony s 168,000 employees behind a call forreform.

　　分析家希望，作為日本人的平井先生能比他威爾斯籍的前任CEO霍華德.斯仃格，在團(tuán)結(jié)索尼公司168,000雇員呼吁改革上能取得更大的成功。

　　But apart from repeating Sony will change any number of times in his opening presentation,there was not much evidence of new thinking.

　　但除了在他的開場白上多次重復(fù)索尼將會改變外，并沒有更多的證據(jù)證明他有新的思路。

　　He mentioned 10,000 job cuts, but at least 3,000 of these will be accounted for by spinning offcompanies.

　　他提及裁員10,000人，但其中至少3000是算進(jìn)被拆分的子公司。

　　To those worried about Sony s decline, it is whole divisions, not jobs, that need to be cut, inorder to focus on what the company does best. Sadly, that message did not come through.

　　對于那些擔(dān)心索尼衰落的人來說，索尼為了集中發(fā)展能使公司變得更好的業(yè)務(wù)上，需要裁掉的是整個虧損業(yè)務(wù)而不是員工。但令人遺憾的是，這信息并沒有被傳達(dá)。

　　詞語解釋

　　1.strategy n.策略;戰(zhàn)略

　　The strategy was designed to wear down theenemy s resistance.

　　這一策略旨在逐步削弱敵人的抵抗力。

　　2.electronic a.電子的;電子學(xué)的

　　This dictionary is available in electronic version.

　　這部詞典有電子版。

　　3.tumultuous a.喧嘩的;騷動的;激烈的

　　The streets are tumultuous on National Day.

　　國慶節(jié)的時候，街道一片喧囂。

　　4.predict v.預(yù)言;預(yù)報;預(yù)知

　　It is virtually impossible to predict the future accurately.

　　精確預(yù)言未來的事實際上是辦不到的。

　　5.clobber v.狠揍;不斷地打擊;徹底打垮

　　If you do that again, I ll clobber you.

　　下次再犯，當(dāng)心挨揍。

　　Sony

　　索尼

　　Back in Japanese hands

　　管理權(quán)重回日本人手里

　　Kazuo Hirai s new strategy gives Sony s business ablurry future

　　平井一夫的新策略讓索尼的商業(yè)未來變得模糊

　　IT IS too much to expect one man single-handedly to rescue Sony, the Japanese firm whichformerly made world-beating electronic products but is now almost as well-known formaking losses.

　　索尼，這間曾經(jīng)制造過世界一流電子產(chǎn)品的日本公司，但現(xiàn)在，制造虧損的能力幾乎同樣出名。期望有人能用一己之力拯救索尼，但這期望過高了。

　　Even so, Kazuo Hirai, who unveiled his outlook for the company on April 12th less than afortnight after taking its management back into Japanese hands, has had a tumultuousstart。

　　即使這樣，平井一夫還是在困難中啟航。在4月12日，距離公司的管理大權(quán)回到日本人的手里才兩周不到，他就公布了對于公司前途的展望。

　　On April 10th the company predictedit would lose 520 billion yen in the fiscal year that ended on March 31st, the biggest loss in its65-year history.

　　4月10號，公司預(yù)計，截止到3月31號為止，公司的年度財政將虧損5200億日元，是索尼65年來最大的虧損。

　　The new forecast, twice as bad as had been expected as recently as February, clobberedits shares, which have fallen by 40% in a year.

　　這份最新財政預(yù)測是最近在二月所預(yù)測的虧損的兩倍，這使其股價繼一年內(nèi)跌了40%后，再次遭受重挫。

　　The increased losses stemmed largely from an accounting charge:

　　不斷增加的虧損大部分來源于一項會計費用：

　　in the company s fourth consecutive year of red ink, Sony decided it could no longer carry taxlosses as an asset.

　　在公司連續(xù)四年虧損后，索尼決定不再將稅收損失作為一項資產(chǎn)。

　　The news hit me hard, Mr Hirai admitted.

　　平井先生承認(rèn)，這消息打擊了我。

　　But paper losses aside, the underlying electronics business is also bleeding money.

　　但除去賬面的損失，基礎(chǔ)的電子業(yè)務(wù)也是出血的錢。

　　Mr Hirai laid out aggressive targets to improve performance, though he offered fewconcrete ideas on how to achieve them.

　　平井先生設(shè)定了具有挑戰(zhàn)性的目標(biāo)去提升業(yè)績，可是他在怎樣完成這些目標(biāo)上幾乎沒有提出什么新的具體想法。

　　Interestingly, he named three products as core to Sony:

　　有趣的是，他指定三項產(chǎn)品作為索尼的核心部分：

　　digital imaging, including cameras; gaming; and mobile phones.

　　包括照相機在內(nèi)的數(shù)字圖像;游戲以及移動電話。

　　Conspicuous by their absence were televisions.

　　引人注目的是他們在電視機業(yè)務(wù)上的缺失。

　　They are not just a problem for Sony, which has lost money on the business for eight years.

　　索尼已經(jīng)在電視機業(yè)務(wù)持續(xù)虧損了8年，電視機業(yè)務(wù)已經(jīng)不僅是索尼的問題了。

　　Sharp and Panasonic, its two main Japanese rivals, are also likely to lose money on TVs thisyear, as well as on other parts of their electronic businesses.

　　索尼在日本的兩個主要競爭對手，夏普跟松下，今年也很可能在電視業(yè)務(wù)上遭受虧損，它們其他的電子業(yè)務(wù)也一樣遭受虧損。

　　What makes televisions such a millstone for these firms is that none has the guts to exit thebusiness completely;

　　讓電視機業(yè)務(wù)成為這些公司的一個沉重負(fù)擔(dān)的原因是，沒有一間公司有勇氣完全退出此業(yè)務(wù)，

　　nor are they aggressively revamping it.

　　也沒有人對此業(yè)務(wù)進(jìn)行積極的改進(jìn)。

　　Instead they lean towards what Yoshiharu Izumi of J.P. Morgan, a securities firm, callsmanaged decline.

　　相反，他們傾向于接受證劵公司摩根大通Yoshiharu Izumi所形容的可控的衰退。

　　Mr Hirai had already announced that Sony s TV production goal would be halved, from 40munits to 20m.

　　平井先生已經(jīng)宣布索尼電視機目標(biāo)產(chǎn)量將會減半，從4千萬臺減到2千萬臺。

　　There was little to suggest he has any higher hope for TVs than to turn a profit in the yearending March 2023.

　　并沒有跡象表明，他對已經(jīng)在2023年3月末實現(xiàn)轉(zhuǎn)虧為盈的電視機業(yè)務(wù)有更高的期望。

　　However, he left open the possibility of alliances with other Japanese television makers:

　　盡管如此，他仍保持著和其他的日本電視機制造商聯(lián)合一起的可能性，因為自從上個月夏普將部分業(yè)務(wù)賣給了蘋果的主要供應(yīng)商

　　talk of such co-operation has grown since Sharp was part-sold to Taiwan s Hon Hai, Apple smain supplier, last month.

　　臺灣的鴻海集團(tuán)后，對類似的合作談?wù)摰迷絹碓蕉唷?/p>

　　Analysts hope that, being Japanese, Mr Hirai will have more success than his Welsh-bornpredecessor, Sir Howard Stringer, in uniting Sony s 168,000 employees behind a call forreform.

　　分析家希望，作為日本人的平井先生能比他威爾斯籍的前任CEO霍華德.斯仃格，在團(tuán)結(jié)索尼公司168,000雇員呼吁改革上能取得更大的成功。

　　But apart from repeating Sony will change any number of times in his opening presentation,there was not much evidence of new thinking.

　　但除了在他的開場白上多次重復(fù)索尼將會改變外，并沒有更多的證據(jù)證明他有新的思路。

　　He mentioned 10,000 job cuts, but at least 3,000 of these will be accounted for by spinning offcompanies.

　　他提及裁員10,000人，但其中至少3000是算進(jìn)被拆分的子公司。

　　To those worried about Sony s decline, it is whole divisions, not jobs, that need to be cut, inorder to focus on what the company does best. Sadly, that message did not come through.

　　對于那些擔(dān)心索尼衰落的人來說，索尼為了集中發(fā)展能使公司變得更好的業(yè)務(wù)上，需要裁掉的是整個虧損業(yè)務(wù)而不是員工。但令人遺憾的是，這信息并沒有被傳達(dá)。

　　詞語解釋

　　1.strategy n.策略;戰(zhàn)略

　　The strategy was designed to wear down theenemy s resistance.

　　這一策略旨在逐步削弱敵人的抵抗力。

　　2.electronic a.電子的;電子學(xué)的

　　This dictionary is available in electronic version.

　　這部詞典有電子版。

　　3.tumultuous a.喧嘩的;騷動的;激烈的

　　The streets are tumultuous on National Day.

　　國慶節(jié)的時候，街道一片喧囂。

　　4.predict v.預(yù)言;預(yù)報;預(yù)知

　　It is virtually impossible to predict the future accurately.

　　精確預(yù)言未來的事實際上是辦不到的。

　　5.clobber v.狠揍;不斷地打擊;徹底打垮

　　If you do that again, I ll clobber you.

　　下次再犯，當(dāng)心挨揍。